How To Make Traffic On Your Website

If you are new to website marketing, it may be difficult for you to keep track of the abbreviations used by marketing professionals. This post helps you to understand these terms so you can use them when needed.

ONLINE MARKETING STUFF

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WHAT IS SEO (Search Engine Optimization)?

Improving the presence of a website in the organic results of search engines.  

It seems like a very simple definition, but let us elaborates more on that. Basically it is the process of improving the visibility of your website to your audience via online search engines. In other words, the optimization methods that improve the ability of your site to be listed on the first or second page of organic search results. In simple terms, you want to create unique, fresh, content, quality of writing and your audience you want to build quality links from relevant websites to point to the specific content. Of course, SEO involves a lot of work and there have been many books written about it, but if you stick to the basic rules of quality content writing and quality of building links, you take the right steps to improve the presence of your website in organic search results.

WHAT IS SEM (SEARCH ENGINE MARKETING)?

Sometimes you hear people using SEO and SEM interchangeable terms, well that these two terms may have once had a very similar origin and meaning today, they are distinct from each other. Let's see how Google defines SEM (search engine marketing).

The use of online advertising on the search engines results pages to help visitors find your website. SEM often use pay-per-click (PPC), a model tender charging advertisers only when someone clicks on their ad (also known as cost per click or CPC). 

As we can see, SEM is paid advertising such as Ad words, Bing, Yahoo and announcements from other forms of online advertising. This process involves creating campaigns and measure results. You set a budget and expect an immediate return on investment. It is also the fastest way to get your website to appear on the first page of search engine results. These results show as sponsored ads at the top or side of the organic search results.

WHAT IS SMO (SOCIAL MEDIA OPTIMIZATION)?

So now we know that SEO and SEM are, but this is SMO? SMO is Social Media Optimization. Perhaps the best definition I've found for it was through a forum on discussing SMO:

Social media optimization increases the visibility of your social media profiles, your social networking activity and the content published so it is people looking for information and resources that relate to your content. Social media optimization to generate traffic to your website or blog, it's easier for others to share with their circle of influence, builds community around your brand and contributes to the index of search engines your social media profiles, social activity and blog more easily.

The bottom line is, you have to build online profiles via social networks so you can share the content you create on your website or blog. In addition, you add share buttons social media to allow others to easily share your content.

WHAT IS SMM (SOCIAL MEDIA MARKETING)?

Similar to SEM, SMM means Social Media Marketing. And as you might guess, this is paid advertising by the social media networks. If you're familiar with Facebook ads, then you see MMS in action. It is the process of using paid advertising to broaden the scope of your customers and increase your brand visibility.

That is right for you.

So we defined the above terms and identified that SEO and SMO are methods that you can then implement SEM and SMM are methods that require paid advertising and budget. Although SEM and SMM will you quick results, they are limited to the size of your budget. SEO and SMO are solutions in the longer term, if done right, can always bring in the desired results for your business. So what is good for you? It all depends on your business goals, but at least now you understand the terms and can make an informed decision on how to use.