The world of web development is still very misunderstood. We also heard people call a "dark art". So when you need help turning your ideas and projects in a high-quality website or web application, how do you know that you can trust to get this done?

The purpose of this post is to provide some key points about what makes a good web development company, and will help you understand the type of questions you should ask the companies development.

This will be a very opinionated post and make excuses for it. If you do not agree with anything we are certainly open to further discussions.

Now to get on with the post. Below are the key areas that we're going to be looking at, and what you should be looking for a web development company.

* Able to do both front-end and back-end development
* I do not specialize in a back-end technology
* Should follow best practices
* Understanding of the marketing strategies that surround projects
* Invest time in research and development
* It has a rigorous testing process, including automated testing
* Flexible to change
* Use source control

Able to do both front-end and back-end development

We do not share the idea of developers who do front-end development and developers who are developing back-end. This is the equivalent of having a plumber that just fits tubes and leaves the installation of baths, showers, sinks and toilets to someone else.

We agree there is a separation between web developers and web designers, there is a completely different thought process going on there, but the separation between front-end and back-end is simply wrong. To be a good web developer you need to understand the full development cycle and to be able to be involved in the project from beginning to end. There is also much to learn from working with different technologies, but we'll come to that.

Do not specialize in a back-end technology

There are a number of good back-end technologies that are appropriate for web development including Ruby on Rails, PHP and ASP.Net (and others). They all have their strengths and weaknesses and it is not perfect. A good web development company should be flexible as the technologies they use, so that they use the most suitable for the needs of their customers.

The main reason that we have spent time learning a set of technologies is able to choose the pieces that we like. Over the years the developers involved in the league have been able to take the good parts of each technology and formulate a set of best practices and use them for all platforms.

Should follow best practices

The key to being a good web developer is not the technology used, but the best practices that you follow. As technologies come and go in our industry is moving very fast these good practices will remain, or at least evolve. As a developer, if you have a good ground, then you can move with the times and technologies quite easily.

But what are these good practices that we are talking about. Below are some of the major ones that follow.

* Writing semantic HTML
* Follow the standard encoding for all webs front-end
* Automated testing of front-end and back-end code
* The use of an MVC framework

Understanding of the marketing strategies that surround projects

We've heard this complaint many times that web developers do not think about the marketing strategy of a project. This is generally because the developers do not care. Well they should. How can advise clients and think about helping customers produce the right solution, if you are not thinking about the "big picture" (sorry, we know it's a horrible phrase, we'll go wash your mouth out now). If a developer does the work blindly, they are not offering the customer a service, which are just being a meat puppet.

The most important question a developer can ask is "Why?". Take the time to fully understand the needs of the customer, they want to receive, after all, the customer does not understand the ins and outs of web development, you do. Make the development cycle of a two-way conversation.

Invest time in research and development

As everyone knows, the web industry is a very fast moving industry. Things come and go in the blink of an eye. A good web development company gives its developers assigned time each week to look at the new trends and technologies. It is true that some of these trends and technologies are dead ends, but you do not know unless you look at them.

If you want to know if a web development company that knows stuff, just ask them what their developers have tried recently. You do not have to understand everything that is being said, even if you write them down and look on the internet to see if the companies are looking at new trends or not.

R & D is probably the most important time each week for a developer. If developers do not evolve, solutions that build stagnate and become dated very quickly. As a customer, you want a solution of date before you even start?

It has a rigorous testing process, including automated testing

Too often we have seen the customer is the tester for a project. If this happens, then, to put it bluntly, the development companies do not understand your project well enough; they are just "throwing out" the code. A good web development company should write automated testing (integration testing, unit testing, etc.) for all their code, both front-end and back-end. On a simple level, tests help developers focus on the code they are writing at that time, but also help developers write code more concise. More concise code means that the code base is easier to understand and less expensive to maintain.

The main advantage of a test suite for a client is that when changes are made to the code of the project there can be a lot more confidence in the fact that the change or the new code has not broken anything else.

We're not saying automated testing is the silver bullet of web development, and tests are only effective if they are well written, but it certainly should be part of any web developer toolset.

Automated tests are not the only important aspect of the trial. The web development company should also have a level of human experimentation as well, and this is certainly something that customers should be involved in. User Stories are fundamental to this process. As part of the development process, customers should work with the web development company to put together the stories of users, so that all parties involved understanding how users interact with the site or application, and the results of such interactions.

We've all heard developers complain about how the change of their customers' requirements for a project halfway thought a project. Developers need to stop complaining about this, it happens to all of us and it is never going to change. A good web development company should have processes in place to deal with change. If you are a customer request will be handled as change requests.

Web developers have to work for shorter release cycles, preferably 1-2 weeks. The worst thing that can happen to a project is that developers get the short, start the job and then two months after announcing that it is over, only for the client to say "This is not what I asked." Working on short release cycles, customers can be involved in all phases. At the end of each release of the client should review the project so far and submit any change requests.

Our final recommendation is quite clear and simple, for most people, but we still have to talk with the developers that do not use any form of source control. This seems more prevalent with professionals because they do not see the need because they are the only ones who work on the code. If this is the way they see it, then you are missing the point.

There are a lot of reasons why all the source code must be controlled. We're only going to talk about a couple of key points here. In the first place it is a great way to keep a log of changes made to the code. (As long as the developers put a comment in the commit). Secondly, and above all IS allows developers to modify the code without the fear of losing the work already done already. This is especially useful when searching for other possible solutions to a problem of encoding.

If you are new to website marketing, it may be difficult for you to keep track of the abbreviations used by marketing professionals. This post helps you to understand these terms so you can use them when needed.



WHAT IS SEO (Search Engine Optimization)?

Improving the presence of a website in the organic results of search engines.  

It seems like a very simple definition, but let us elaborates more on that. Basically it is the process of improving the visibility of your website to your audience via online search engines. In other words, the optimization methods that improve the ability of your site to be listed on the first or second page of organic search results. In simple terms, you want to create unique, fresh, content, quality of writing and your audience you want to build quality links from relevant websites to point to the specific content. Of course, SEO involves a lot of work and there have been many books written about it, but if you stick to the basic rules of quality content writing and quality of building links, you take the right steps to improve the presence of your website in organic search results.


Sometimes you hear people using SEO and SEM interchangeable terms, well that these two terms may have once had a very similar origin and meaning today, they are distinct from each other. Let's see how Google defines SEM (search engine marketing).

The use of online advertising on the search engines results pages to help visitors find your website. SEM often use pay-per-click (PPC), a model tender charging advertisers only when someone clicks on their ad (also known as cost per click or CPC). 

As we can see, SEM is paid advertising such as Ad words, Bing, Yahoo and announcements from other forms of online advertising. This process involves creating campaigns and measure results. You set a budget and expect an immediate return on investment. It is also the fastest way to get your website to appear on the first page of search engine results. These results show as sponsored ads at the top or side of the organic search results.


So now we know that SEO and SEM are, but this is SMO? SMO is Social Media Optimization. Perhaps the best definition I've found for it was through a forum on discussing SMO:

Social media optimization increases the visibility of your social media profiles, your social networking activity and the content published so it is people looking for information and resources that relate to your content. Social media optimization to generate traffic to your website or blog, it's easier for others to share with their circle of influence, builds community around your brand and contributes to the index of search engines your social media profiles, social activity and blog more easily.

The bottom line is, you have to build online profiles via social networks so you can share the content you create on your website or blog. In addition, you add share buttons social media to allow others to easily share your content.


Similar to SEM, SMM means Social Media Marketing. And as you might guess, this is paid advertising by the social media networks. If you're familiar with Facebook ads, then you see MMS in action. It is the process of using paid advertising to broaden the scope of your customers and increase your brand visibility.

That is right for you.

So we defined the above terms and identified that SEO and SMO are methods that you can then implement SEM and SMM are methods that require paid advertising and budget. Although SEM and SMM will you quick results, they are limited to the size of your budget. SEO and SMO are solutions in the longer term, if done right, can always bring in the desired results for your business. So what is good for you? It all depends on your business goals, but at least now you understand the terms and can make an informed decision on how to use.

Android is a mobile operating system (OS) based on Linux kernel and is currently developed by Google. With a user interface based on direct manipulation, Android is primarily designed for touch screen mobile devices such as smart phones and tablet computers with specialized user interfaces for television (TV Android), cars (Android Auto) and watches (Android wear). The operating system uses touch inputs that correspond generally to the real world actions, such as swipe, tap, pinch, and reverse pinch to manipulate objects on the screen and a virtual keyboard. Despite being primarily designed for touch screen input, has also been used in game consoles, digital cameras and other electronics.

As of 2011, Android has the largest installed base of any mobile operating system and since 2013, also sells their devices more devices with Windows operating system, iOS and Mac combined. From July 2013, Google Play Store has had over 1 million Android apps published, and more than 50 billion apps downloaded. A survey conducted in April-May 2013 developer found that 71% of mobile developers to develop Android. At Google I / O 2014, the company revealed that it had over 1 billion monthly active users of Android (which have been active for 30 days), compared to 538 million in June 2013. The source code of Android is released by Google under open source licenses, but most Android devices send ultimately a combination of open source and owner software. Initially developed by Android, Inc., which Google supported financially and later he bought in 2005, Android was released in 2007, along with the founding of the open Handset Alliance- a consortium of hardware, software and telecom companies devoted to promoting open standards for mobile devices.

Android is popular among technology companies that require a low cost ready-made and customizable operating system for high-tech devices. The open nature of Android has encouraged a large community of developers and enthusiasts using open source code as a foundation for community-driven projects that add new features for advanced users or to bring to Android devices that have been officially released running other operating systems. The success of the operating system has become a target for patent litigation as part of so-called "smart phone wars" between technology companies.

Today, we are able to evaluate the development of a business to see their online presence. Although the company is large or small, having a website is very necessary.

Developing a website is very difficult because there are many elements that need to be careful, as content creation, design and SEO & SMM. You only have a successful website business online, if you hire professional and experienced web developers.

Advantages of Web Development.

The web development process will go along with all the services that a company needs to be put on a single website. Below are some of the advantages of web development:

¤ A website is a representation and the best performance of a company.
¤ As is an interactive marketing tool, all products will be displayed and advertised worldwide.
¤You may communicate directly with customers.
¤ You are able to have a chance to beat other competitors in the market.
¤ You can create awareness of the services and products, as it is an online portal.

Website not only improves the close relationship between customers and business owners, but also provides an opportunity to earn a huge profit and increase sales.

Advantages of Web Designing.

The most essential element is the design development. Projects include adding colors, images and text saying something about your company. For effective designs, you should hire professional web developers. There are some advantages of web design:

¤ The sot important things in web design are branding and graphic design. Includes banners, logos, images and interactive features of the company.
¤ Web design is an essential part of the design and presents the design of web pages.
¤ Users are able to pass through the navigation systems to see if all site love.
¤ Fonts and typography are important things to make attractive and appealing website.
¤ SEO is the best tool to publish your site and increase traffic for her.